With successful “Bowl-a-thon” tournaments starting to emerge in Toronto and Barrie, discussions began in October 1976 to start one of our own. After deciding there was insufficient time to run a tournament for 1977, it was decided to focus all efforts on making the debut event in 1978, called Bowl for Millions. The kick-off event for the Bowl for Millions campaign was Saturday, February 11th, 1978 at Parkway Lanes. The first-year event was a huge success and ended up making over $6000 and created huge exposure for the agency, leading to an increase in Big Brother volunteers. This event would eventually pave the way for our coast-to-coast Bowl for Kids Sake campaign, and nearly 40 years later we’re still holding a bowling event at Parkway Lanes!