On September 18, Big Brothers Big Sisters (BBBS) was officially reinvented and reintroduced to the world with a sweet new look. We’re doing more than ever to make BBBS all about the people who matter.
The new mission of BBBS is to enable life-changing mentoring relationships to ignite the power and potential of young people. The call to action is for more people, more volunteers, and more donors to join the mentoring movement and create that spark. Volunteers and donations are needed to professionally support mentor-mentee matches across the country.
The logo’s three lines showcase the three players who help a young person forge a new path forward: the family, Big Brothers Big Sisters, and the volunteer mentor (the “Big”). The new look and brand reflect months of research and consultation with over 3,500 volunteer mentors, young people (“Littles”), parents and guardians, mentoring leaders, and members of the general public from coast to coast. Big Brothers Big Sisters of Canada worked with Bain & Co. and Barkley on the research and brand transformation.”Mentoring is an essential service, impacting childhood brain development and creating positive cognitive, education, employment, and health outcomes,” said W. Matthew Chater, president and CEO of BBBS of Canada. “Our modernization is meant to engage a new wave of volunteers and donors and give them an opportunity to make a true difference in this world, to change two lives: their own and the life of a young person.”
Check out our new National rebrand video!
Flag Raising Event- September 18th
Thank you to the Mayor of St. Catharines, Walter Sendzik, local donor Jordan Gadula from Gadula Financial Planning and Big Sister Virginia for supporting BBBS and raising our new flag alongside our CEO, Dale Davis, and community members at the St. Catharines city hall September 18th in celebration of our National brand re-launch.
We are thankful for all our supporters who came together as a community to recognize our organization’s improved mission and vision, and for your belief in the value and values of mentoring!
Thank you to Tim Hortons for donating coffee/timbits.